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About Us

Established since 1936, On Cheong Jewellery has grown to become one of Singapore’s esteemed jewellery retailers. Emphasising quality, unique designs and dedicated customer relationships,
On Cheong has earned its trust and loyalty from a wide stream of customers and is the first SQC (Singapore Quality Class with People and Service Excellence) certified jeweller in Singapore.

With a team of talented jewellery designers and craftsmen, On Cheong is renowned for crafting jewellery masterpieces for customers who appreciate the finer things in life.
With On Cheong Jewellery, we are committed that every jewellery piece is “Crafted by time, Cherished for generations”.

On Cheong’s accolades include:
2004 – ‘Mark of Trust’ Quality Jewellers of Singapore Scheme (QJS).
2006 and 2008 – Singapore Prestige Brand Award (Heritage Category).
2010 – Singapore Service Star Award.
2012 – Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) Exemplary Employer Award and Outstanding Workplace for Mature Employees for its fair, responsible and employment practices in workplace.
2014 – Singapore Service Class (S-Class) for Business Excellence.
2015 – Workforce Skills Qualifications Most Supportive Employer Award (Retail SME), Premium Service GEM for Luxury Watches and Jewellery/Premium Gifts.
2017 – Skillsfuture Employer Award and Singapore Health Award (Corporate Merit Award).
2018 – SkillsFuture Fellowships Award and SRA Platinum ACE Award for Luxury Watches/ Jewellery.
2019 –  On Cheong Jewellery was awarded the Singapore Quality Class (SQC) with People and Service niche and Singapore Health Award 2019 (Excellence Award).
2021 – Made with Passion brand mark, awarded Better Workplace, Better Job and Better Worker by USME under NTUC in your workplace program.
2022 – Awarded Partner of Labour Movement in May Day Award 2022.
In commemoration of 55 years of National Service, On Cheong is proud to pledge support for National Service and be accredited with the NS Mark.
2023 – Accredited with the Progressive Wage Mark Plus. Awarded with the Tripartite Alliance Award 2023. TDA 2023 NS Advocate Award for SMEs
2024 – Awarded with the WPL:READY Mark status.
2025 – Recognised as part of the Company of Good Conferment for its commitment to corporate giving.

On Cheong

The name On Cheong or 安昌 is derived from 平安昌盛, meaning Peace and Prosperity.
It is a symbol of heritage since 1936.

The Diamond

The diamond is a symbol of strength and vitality. It reflects the timeless, elegant creations and radiance of our jewellery.

Est. 1936

The brand history is encapsulated in the statement. Our longevity is a symbol of reliability and integrity that we promise to deliver.

The Colour Gold

Gold is value and signifies wealth and prosperity. It illustrates On Cheong’s humble beginnings as a traditional goldsmith shop in 1936, and our commitment to be a premier jewellery brand of distinctive value.

The Colour Green

The shade of pine reflects an evergreen brand, with elegance and longevity portraying the essence of our dignified heritage.

TAGLINE

“Crafted by time, cherished for generations.”

On Cheong is best represented by the four On Cheong icons, Prosperity, Diamond, Happiness and Longevity.
Each element is derived from the brand’s heritage and philosophy.

Prosperity

“Prosperity’’ is a symbol of success and Peace,it is our founder’s wish for the future. The prosperity symbol is applied to all POS materials associated with the brand.

Diamond

‘’Diamond’’ symbolizes strength and vitality. The brilliance of the diamond represents timeless jewellery creations and the multi-facets symbolises wide range of our product offering to suit the different needs of our customers.

Happiness

“Happiness” symbolises On Cheong’s promise to delight our customers by delivering excellent and personalised customer service. It also creates a conducive working environment for all our employees to feel safe and happy.

Longevity

“Longevity” symbolises On Cheong’s everlasting reliability and integrity.

Milestone

2019

  On Cheong Jewellery was awarded the Singapore Quality Class with People and Service niche. Awarded Singapore Health Award 2019 (Excellence Award) 荣获新加坡品质(SQC)服务及人力评级及新加坡保健促进局所颁发的卓越企业奖

2018

Managing Director Mr Ho Nai Chuen receiving the award from President Halimah Yacob – SkillsFuture Fellowships Award 2018 Awarded SRA Platinum ACE Award 2018 for Luxury Watches/ Jewellery Received 13 Star, 1 Gold and 9 Silver Awards in SRA Excellent Service Awards (EXSA) Embarked on SkillsFuture Mentor Program 安昌董事经理何乃全先生荣获2018技能创前程专才计划奖 荣获新加坡零售商协会白金客户体验成就奖(钟表及珠宝品牌零售组别) 荣获新加坡零售商协会的卓越服务奖 – 13卓越星奖、1 卓越金奖和9卓越银奖 启用技能创前程中小企业导师计划

2017

Managing Director Mr Ho Nai Chuen receiving award from Mr President Tony Tan – SkillsFuture Employer Award 2017 Awarded Singapore Health Award 2017 (Corporate Merit Award) Embarked on Development Project to adopt RFID to enhance business processes for productivity Received 5 Star, 12 Gold and 1 Silver Awards in SRA Excellent Service Awards (EXSA) 技能创前程专才计划奖首次颁发给企业及个人 – 安昌董事经理何乃全先生荣获技能创前程雇主奖 荣获新加坡保健促进局所颁发的优异企业奖 采用射频识别技术,优化企业流程提高生产力 荣获新加坡零售商协会的卓越服务奖 – 5卓越星奖、12 卓越金奖和1卓越银奖

2015

WSQ Most Supportive Employer Award (Retail SME) 2015 WSQ Outstanding Alumni Award Premium Service GEM 2015 for Luxury Watches and Jewellery/Premium Gifts Received CASETRUST certified status for the Company Received 2 Star, 2 Gold and 17 Silver Awards in SRA Excellent Service Awards (EXSA) 获颁2015最佳雇主奖(中小型零售企业组) 荣获新加坡新技能资格的杰出校友奖 荣获2015新加坡优质服务奖 – 钟表珠宝品牌零售组 荣获新加坡消费者协会的消协认证标志 荣获新加坡零售商协会的卓越服务奖 – 2卓越星奖、2 卓越金奖和17 卓越银奖

2016

Finalist of HRM Awards 2016 for the categories of SME Employer of the Year, Best Silver Talent and Re-employment Practices, Best C-Suite Leader and Best HR Manager. Embarked on a new brand identity Embarked on CultureSAFE program, committed to workplace safety and health (WSH) and to take the lead in cultivating the right WSH mindset and attitudes in jewellery industry. Received 2 Star, 17 Gold and 6 Silver Awards in SRA Excellent Service Awards (EXSA) 入围2016人力资源管理奖-中小型企业组 安昌进行品牌重塑 安昌参加工作场所安全与卫生理事会的 ”安全文化计划”以改进与促进员工对健康的了解与安全工作环境重要性。 荣获新加坡零售商协会的卓越服务奖 – 2 卓越星奖、17 卓越金奖和6 卓越银奖

VISION

To be the leading heritage jeweller synonymous with distinctive value and excellent relationships with customers across generations.

MISSION

To build a premier jewellery brand by:

  • Striving to continuously improve all areas of business
  • Ensuring product variety, quality and design to bring out the unique charisma of each customer
  • Equipping our staff to adapt to the ever-changing retail landscape
  • Keeping styles beyond times and fashion trends

To strengthen customer relationships by:

  • Delivering the On Cheong Experience
  • Understanding their needs and meeting their expectations
  • Providing sincere, reliable and personalized service

To establish long-lasting cohesive relationships with our staff by:

  • Offering a conducive and satisfying working environment
  • Creating challenging opportunities for lifelong learning and skills upgrading
On Cheong Jewellery