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About Us

Established since 1936, On Cheong Jewellery has grown to become one of Singapore’s esteemed jewellery retailers. Emphasising quality, unique designs and dedicated customer relationships,
On Cheong has earned its trust and loyalty from a wide stream of customers and is the first SQC (Singapore Quality Class with People and Service Excellence) certified jeweller in Singapore.

With a team of talented jewellery designers and craftsmen, On Cheong is renowned for crafting jewellery masterpieces for customers who appreciate the finer things in life.
With On Cheong Jewellery, we are committed that every jewellery piece is “Crafted by time, Cherished for generations”.

On Cheong’s accolades include:
2004 – ‘Mark of Trust’ Quality Jewellers of Singapore Scheme (QJS).
2006 and 2008 – Singapore Prestige Brand Award (Heritage Category).
2010 – Singapore Service Star Award.
2012 – Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) Exemplary Employer Award and Outstanding Workplace for Mature Employees for its fair, responsible and employment practices in workplace.
2014 – Singapore Service Class (S-Class) for Business Excellence.
2015 – Workforce Skills Qualifications Most Supportive Employer Award (Retail SME), Premium Service GEM for Luxury Watches and Jewellery/Premium Gifts.
2017 – Skillsfuture Employer Award and Singapore Health Award (Corporate Merit Award).
2018 – SkillsFuture Fellowships Award and SRA Platinum ACE Award for Luxury Watches/ Jewellery.
2019 –  On Cheong Jewellery was awarded the Singapore Quality Class (SQC) with People and Service niche and Singapore Health Award 2019 (Excellence Award).
2021 – Made with Passion brand mark, awarded Better Workplace, Better Job and Better Worker by USME under NTUC in your workplace program.
2022 – Awarded Partner of Labour Movement in May Day Award 2022.
In commemoration of 55 years of National Service, On Cheong is proud to pledge support for National Service and be accredited with the NS Mark.
2023 – Accredited with the Progressive Wage Mark Plus. Awarded with the Tripartite Alliance Award 2023. TDA 2023 NS Advocate Award for SMEs
2024 – Awarded with the WPL:READY Mark status.

On Cheong

The name On Cheong or 安昌 is derived from 平安昌盛, meaning Peace and Prosperity.
It is a symbol of heritage since 1936.

The Diamond

The diamond is a symbol of strength and vitality. It reflects the timeless, elegant creations and radiance of our jewellery.

Est. 1936

The brand history is encapsulated in the statement. Our longevity is a symbol of reliability and integrity that we promise to deliver.

The Colour Gold

Gold is value and signifies wealth and prosperity. It illustrates On Cheong’s humble beginnings as a traditional goldsmith shop in 1936, and our commitment to be a premier jewellery brand of distinctive value.

The Colour Green

The shade of pine reflects an evergreen brand, with elegance and longevity portraying the essence of our dignified heritage.

TAGLINE

“Crafted by time, cherished for generations.”

On Cheong is best represented by the four On Cheong icons, Prosperity, Diamond, Happiness and Longevity.
Each element is derived from the brand’s heritage and philosophy.

Prosperity

“Prosperity’’ is a symbol of success and Peace,it is our founder’s wish for the future. The prosperity symbol is applied to all POS materials associated with the brand.

Diamond

‘’Diamond’’ symbolizes strength and vitality. The brilliance of the diamond represents timeless jewellery creations and the multi-facets symbolises wide range of our product offering to suit the different needs of our customers.

Happiness

“Happiness” symbolises On Cheong’s promise to delight our customers by delivering excellent and personalised customer service. It also creates a conducive working environment for all our employees to feel safe and happy.

Longevity

“Longevity” symbolises On Cheong’s everlasting reliability and integrity.

Milestone

2024
2024

Accredited with the WPL: READY Mark for Year 2024 获得 WPL 认证:2024 年 READY 标志

2023
2023

        Awarded with Tripartite Alliance Award 2023 荣获劳资政联盟奖 Accredited with the Progressive Wage Mark Plus  获得渐进式薪金标志升级版。 TDA 2023 NS Advocate Award for SMEs TDA 2023 NS 中小企业倡导者奖

2022
2022

Awarded Partner of Labour Movement in May Day Award 2022 荣获2022年工运合作伙伴奖。 In commemoration of 55 years of National Service, On Cheong is proud to pledge support for National Service and be accredited with the NS Mark. 为纪念服役 55 周年,安昌承诺支持国民服役并获得 NS 标志。

2021
2021

  On Cheong Celebrates 85th Anniversary. On Cheong Jewellery is selected to join celebrates local lifestyle brands with “Made With Passion”. New Bridge Outlet reopens with new refreshing look at 235/237 New Bridge Road. Awarded Better Workplace, Better Job and Better Worker by USME under NTUC in your workplace program 安昌珠宝庆祝成立 85 周年。 安昌珠宝荣幸被列入 “狮城之星” 品牌之一。 新桥分行已搬迁至新桥路 235/237, 以全新面貌重新开业。 荣获由职总优化职场计划旗下的中小企业协作平台(U SME)颁发的 ”Better Workplace, Better Job and Better Worker“ 。

2019

  On Cheong Jewellery was awarded the Singapore Quality Class with People and Service niche. Awarded Singapore Health Award 2019 (Excellence Award) 荣获新加坡品质(SQC)服务及人力评级及新加坡保健促进局所颁发的卓越企业奖

VISION

To be the leading heritage jeweller synonymous with distinctive value and excellent relationships with customers across generations.

MISSION

To build a premier jewellery brand by:

  • Striving to continuously improve all areas of business
  • Ensuring product variety, quality and design to bring out the unique charisma of each customer
  • Equipping our staff to adapt to the ever-changing retail landscape
  • Keeping styles beyond times and fashion trends

To strengthen customer relationships by:

  • Delivering the On Cheong Experience
  • Understanding their needs and meeting their expectations
  • Providing sincere, reliable and personalized service

To establish long-lasting cohesive relationships with our staff by:

  • Offering a conducive and satisfying working environment
  • Creating challenging opportunities for lifelong learning and skills upgrading
On Cheong Jewellery