Step Into Our Story
Crafted by Time,
Cherished for Generations
Our Name
The name On Cheong or 安昌 is derived from 平安昌盛,
meaning Peace and Prosperity.
It is a symbol of heritage since 1936.
The Diamond
The diamond is a symbol of strength and vitality.
It reflects the timeless, elegant creations and radiance of our jewellery.
Gold is value and signifies wealth and prosperity. It illustrates On Cheong’s humble beginnings as a traditional goldsmith shop in 1936, and our commitment to be a premier jewellery brand.
The shade of pine reflects an evergreen brand, with elegance and longevity portraying the essence of our dignified heritage.
Icons
On Cheong is best represented by the four On Cheong icons — Prosperity, Diamond, Happiness and Longevity. Each element is derived from the brand’s heritage and philosophy.
Prosperity is a symbol of success and Peace, it is our founder’s wish for the future. The prosperity symbol is applied to all POS materials associated with the brand.
Diamond symbolizes strength and vitality. The brilliance of the diamond represents timeless jewellery creations and the multi-facets symbolises wide range of our product offering to suit the different needs of our customers.
Happiness symbolises On Cheong’s promise to delight our customers by delivering excellent and personalised customer service. It also creates a conducive working environment for all our employees to feel safe and happy.
Longevity symbolises On Cheong’s everlasting reliability and integrity.
Vision
To be the leading heritage jeweller synonymous with distinctive value and excellent relationships with customers across generations.
Mission
To build a premier jewellery
brand by:
Striving to continuously improve all
areas of business.
Ensuring product variety, quality
and design to bring out the unique
charisma of each customer.
Equipping our staff to adapt to the ever-changing retail landscape.
To strengthen customer relationships
by:
Delivering the On Cheong Experience.
Understanding their needs and
meeting their expectations.
Providing sincere, reliable and
personalized service.
To establish long-lasting cohesive relationships with our staff by:
Offering a conducive and satisfying
working environment.
Creating challenging opportunities for lifelong learning and skills upgrading.
Our Accolades
Founded in 1936, On Cheong Jewellery draws on decades of tradition while evolving into one of Singapore’s most respected jewellers. Renowned for quality, distinctive designs and enduring customer relationships, we are also the first jeweller in Singapore to receive the SQC certification for People and Service Excellence.
With our team of talented designers and craftsmen, we honour our legacy by creating jewellery that is timeless yet contemporary — each piece truly Crafted by Time, Cherished for Generations.
